Petit Pli tackles material overproduction through the use of patent pending pleating mechanisms that allow them to integrate strong, durable, folds capable of expanding and contracting a variety of materials, while retaining shape and design integrity. Their first products are a high quality children's outerwear jacket and trouser, capable of accommodating children through seven sizes and folding into a pocket. The clothing is lightweight, waterproof, and breathable. Potential alternative applications for the pleating technology include emergency ware and maternity clothing.
Unlike process efficiency innovations addressing materials overuse - which produce marginal gains - Petit Pli envisages a more fundamental shift in purchasing habits. A pairing of quality and longevity that can lead to an 85% reduction in childrenswear material use.